Paul Rand
Paul Rand
(born
Peretz Rosenbaum
,
August 15
,
1914
-
November 26
,
1996
) was a well-known American
graphic designer
, best known for his corporate
logo
designs. Rand's education included the
Pratt Institute
(1929-1932), the
Parsons School of Design
(1932-1933), and the
Art Students League
(1933-1934). He was one of the originators of the
Swiss Style
. Some of his more famous logos includes the following:
none
ABC
none
Cummins Engine
none
IBM
none
UPS
none
Yale
none
Westinghouse
none
NeXT
none
Enron
External links
Discussion on the
replacement of Rand's UPS logo
.
Rochester Institute of Technology Design's biography page of Paul Rand
Web section devoted Paul Rand's visit to the MIT Media Laboratory in 1996
Rand, Paul Rand, Paul Rand, Paul
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