Psa Group

The PSA Peugeot Citron Group (in French, PSA Groupe) is a vehicle company that owns the marques Peugeot and Citron. In 1972 Peugeot SA acquired a 30% share of Citron. In 1976 they bought out the rest of the company, creating thus the PSA Group. The two brands retained their separate sales and marketing structures, but have benefited from a common technology, developement and assembling assets. PSA holds a collaboration agreement with Fiat known as Sevel (Socit Europenne de Vhicules Lgers SpA, owned 50% by Fiat, 25% by Automobiles Peugeot and 25% by Automobiles Citron). As a result of this, two factories have been built assembling three ranges of vehicles, Sevel Nord and Sevel Sur. There is a more recent agreement with Toyota Motor Corporation for the development and manufacturing of a minicar in a new factory in the Czech Republic. The resulting company is called TPCA (Toyota Peugeot Citron Automobile) and it will build the models Citron C1, Peugeot 107 and Toyota Aygo.

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