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OmegatrendOmegatrend is an Australian multi-level marketing company. It was founded in 1990 in Perth, Western Australia by Loren Watts and Sandra Watts, who had achieved Diamond (the highest level) in Amway and built a great deal of the Australian Amway network. In the late 1980s, Amway tried controlling its Australian network more than it had. Loren and Sandra Watts left Amway, founded Omegatrend and took many of the direct-level distributors with them. Amway took them to court and lost. Omegatrend now operates in Australia, New Zealand, Malaysia and Singapore, and is looking to expand to other countries. The idea is to have a multi-level marketing company with a substantial proportion owned by at least a few of the distributors, with more transparency and accountability to the members and legally sound in Australia. With many of the initial direct distributors having come from Amway, a great deal of the culture, jargon and structure of the Omegatrend network has carried over directly from that company. External links:
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