|
|
|
|
|
Innovation JournalismInnovation journalism is journalism dedicated to the coverage of innovation. Innovation is a main driving force for economic growth, and is the core activity of many leading industries. The Beat Innovation Journalism can be considered an aggregation of business, technology, science and political journalism. It covers technical, business, legal and political aspects of innovations and innovation systems. IJ identifies and reports on key issues in the innovation systems, on the main actors, their agendas, and their interactions with each other. Common themes: science and technology trends, science and R&D policies, intellectual property, investments, standardization, industrial production processes, marketing of new technologies, business models, and politics. Journalism's Role in Innovation Systems An innovation system is an ecology of people and organizations that imagine new products or ways of doing things, and turns those ideas into goods and services. IJ brings news of technology commercialization to: - competitor organizations, so they can adjust their own product and marketing strategies
- potential investors, to direct capital with better information
- channels of distribution, to anticipate changes in technology and to influence the way those changes come to market
- researchers, who often work in secret
By covering an innovation journalism beat, reporters and editors change the innovation system. This happens on three levels. - IJ covers innovations. So IJ is a vector for diffusion of innovations through an innovation system.
- IJ covers the innovation system. By reporting on the people, processes, and practices of innovators, they improve systems of innovation.
- IJ covers the interaction of innovation systems. IJ draws attention to risks and opportunties as money and innovations cross language, national, and industry boundaries.
IJ may improve the efficiency and competitiveness of a country's national innovation system. Innovation journalism affects the covered organizations and those affected by them. Without this reportage, most actors in an innovation system make decisions with less information. This makes the system less efficient through duplication of effort, pursuing proven market failures, and other market surprises. IJ's History Calendar - April 4-6, 2005. The Second Conference on Innovation Journalism. "This three-day conference focuses on the practice and publishing of innovation journalism, and the role of journalism in innovation systems. The event is open to anyone interested in the practice of covering the technical, business, legal and political aspects of emerging technologies and the way the resulting products and services are sold in the marketplace. Speakers include journalists, editors and researchers from major publications around the world."
External links
|
 |
|
| Copyright 2005-2009 OnPedia.com. All Rights Reserved |
|
|