guts (book)

Guts is a management book by Robert A. Lutz, former CEO of Chrysler. A self-described "maverick", Lutz organizes the book around his "8 Immutable Laws of Business" which he poses as strawmen to demonstrate that even the best principles can be harmful if taken too far. Lutz draws extensively from his personal experience to illustrate the business principles in the book.

Law 1 - The Customer Isn't Always Right
Law 2 - The Primary Purpose of Business Is Not to Make Money
Law 3 - When Everybody Else Is Doing It, Don't!
Law 4 - Too Much Quality Can Ruin You
Law 5 - Financial Controls Are Bad
Law 6 - Disruptive People Are an Asset
Law 7 - Teamwork Isn't Always Good
Leadership Corollaries

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