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Guerilla AdvertisingThis is a stub article, please expand it. Advertising done in such a way so the target audience does not know that they have been advertised to, but their impression of the product is increased (or decreased if that is the intent of the advertiser. An example of this is a cellphone company hiring attractive young people (agents) to walk around asking people to take pictures of them with their new camera-phone. If the person who takes their picture remarks about the phone, the agent will recite a sales pitch under a pretext similar to "I love this phone and use it EVERYWHERE!"
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