general foods corporation

General Foods Corporation was a company established under that name by Marjorie Merriweather Post in 1929. It was previously known as Postum Cereal Company.

Timeline of selected events

1953 - General Foods acquired Perkins Products Company, maker of Kool-Aid.
1957 - The company introduced Tang, which became available nationally two years later.
1964 - General Foods introduced Maxim, the first American brand of freeze-dried coffee.
1971 - General Foods acquired the maker of Gevalia.
1981 - General Foods acquired Oscar Mayer & Company.
1985 - General Foods was acquired by Philip Morris for $5.6 billion, the largest non-oil acquisition ever; four years later (1989), after the even larger acquisition of Kraft Foods, Philip Morris combines the two into a company called Kraft General Foods.
1995 - Kraft General Foods became Kraft Foods, and General Foods became a brand.

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