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Emile Couemile Cou (born in Troyes, France, 26 February 1857; died 2 July 1926 in Nancy, France) was a French psychologist and pharmacist who introduced a method of psychotherapy, healing, and self-improvement, based on autosuggestion or self-hypnosis. He has been called the Father of Applied Conditioning http://en.wikipedia.org/wiki/Conditioning. In 1913 he founded the Lorraine Society of Applied Psychology. His book Self-Mastery Through Conscious Autosuggestion caused a sensation when it was published in England and the United States, in 1920 and 1922, respectively. Cou introduced a new method, the self-starting of conscious autosuggestion.He modified the theory of Abb Faria, (http://en.wikipedia.org/wiki/Abb%E9_Faria) with proposing that to flow autosuggestion from our mind we have to feed it first. By repeating the wording as self-suggestion to the subconscious mind, we can condition the mind, and then conditioned mind will back it as an autogenic command when we need it. His familiar mantra, "Day by day, in every way, I am getting better and better," (Tous les jours tous points de vue je vais de mieux en mieux) became itself as Couism, or the Cou method. The method depended in part on routine repetition of the formula. Cou was born of old noble Breton stock. edit References mile Cou, LA MATRISE DE SOI-MME PAR L'AUTOSUGGESTION CONSCIENTE (Autrefois: DE LA SUGGESTION ET DE SES APPLICATIONS), Socit Lorraine de psychologie applique (1922) edit External link
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