Conformity (Psychology)

• the Asch conformity experiments of Solomon Asch, whose development of the peer pressure theory aided greatly in the modern disciplines of psychology;
• the Milgram experiment of Stanley Milgram, which set out to measure the willingness of a participant to obey instructions from authority, even when the instructions (in this case, to 'torture' others by means of electric shocks) conflicted with the participant's personal conscience.

• compliance - conforming only publicly, but keeping one's own views in private
• identification - conforming while a group member, publicly and privately, but not after leaving the group
• internalization - comforming publicly and privately, during and after group membership

References

• Kelman, H. (1958). Compliance, identification, and internalization: three processes of attitude change. Journal of Conflict Resolution, 2, 31-60.

External links

• Changingminds: Conformity
• What is conformity?

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