Change Agent
A
change agent
is someone who engages either deliberately or whose behavior results in
social
,
cultural
or
behavioral change
. This can be studied
scientifically
and effective techniques can be discovered and employed. For example,
captology
developed at the
Stanford Persuasive Technology Lab
is the systematic study of how all sorts of
interactive computing
products may be used in this way.
Further reading
B.J. Fogg
Persuasive Technology: Using Computers to Change What We Think and Do
,
Morgan Kaufmann Publishers
, 2002, trade paperback 205 pages, ISBN 1558606432
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