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CentrinoCentrino (also called Centrino Mobile Technology) is a marketing initiative from Intel for a particular combination of CPU, mainboard chipset and wireless network interface in the design of a laptop personal computer. The combination currently consists of a Pentium M processor, the Intel 855 chipset family, and an Intel PRO/Wireless 2100 (IEEE 802.11b) or PRO/Wireless 2200 (IEEE 802.11bg) network connection. Intel has reportedly invested $300 million in advertising. Because of the ubiquity of the marketing campaign, many consumers mistakenly refer to the Pentium M processor as Centrino. This has been advantageous to Intel because there is more demand for "Centrino" based notebooks than for Pentium-M based notebooks. Moreover, many consumers have received the impression that Centrino is the only way to get wireless connectivity in a notebook. The net result is increased demand for Intel's 855 and PRO/Wireless chipsets. This platform has been updated with a new chipset family, the Mobile Intel 915 Express, codenamed Alviso. This updated Centrino, with the Alviso/Mobile 915 chipset family, is codenamed Sonoma. The Mobile 915, like its desktop version, supports many new features such as DDR2, PCI Express, Intel High Definition Audio, and SATA. Some Centrino notebooks already include the enhanced Dothan core Pentium M. See also External links
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