Bubble Tape

Bubble Tape is a brand of bubble gum that experienced its greatest notoriety in the early 90's for its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum for you, not them" - them referring to parents or just adults in general). Bubble Tape comes in a small, round, plastic container not unlike a tin of citrus-flavored Altoids candies, but it contains an unbroken six-foot-long string of gum wrapped in a circle. The container functions much like a tape dispenser, allowing a person to take a piece as small or as large as they wish, although the top half can be removed to allow for uninhibited consumption of the product therein. Bubble Tape is still a common find in most supermarkets, although advertising campaigns for it have subsided significantly since the peak of its fame in the early 90's.

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