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Best BuyBest Buy Co., Inc. is the largest specialty retailer of consumer electronics, personal computers and related goods in North America. The company's subsidiaries include Geek Squad, Magnolia Audio Video, and Future Shop in Canada, which together operate over 700 stores in the United States and Canada. Retail offerings While Best Buy is primarily associated with electronics (largely audiovisual equipment), there are a variety of goods offered at the stores. A large section usually located in the center of the retail area contains a large amount of music on compact disc (and SACD). In recent years, the selection of movies and television programs available has increased significantly, and some stores now have the DVD section featured more prominently than the music area. Home appliances such as washing machines, dryers, and refrigerators are usually featured off to one side of the building, and a selection of office equipment (mostly desks and chairs) is usually nearby. Computer-related peripherals and software take up large sections, and a small section of cellular phones and PDAs is often present, as is an area devoted to still and video cameras. A fairly large area is taken over by televisions and related equipment. A selection of audio equipment for automobiles is often tucked into a corner, and the stores usually offer on-site installation services for car audio systems by way of a rear or side garage. The building exterior is usually light brown in color with the entrance in an area designed to look like a blue box emerging from the rest of the structure. History In 1966, Richard M. Schulze opened Sound of Music, an audio specialty store, in St. Paul, Minnesota. The company grew over the following years, expanding to nine locations by 1980. In 1981, Schulze's most successful store was destroyed by a tornado. This event resulted in a highly successful sale that combined a large selection with low prices and heavy advertising. Similar "Tornado Sales" became an annual Sound of Music event. In 1983, the company's name was changed to Best Buy Co., and the store shifted its focus to consumer electronics. Over the following decades, the company continued to evolve and grow. In 2002, Bradbury Anderson succeeded Schulze as Best Buy's CEO. In 2004, Best Buy brought their 24/7 computer support division known as the Geek Squad, nationwide. The Geek Squad, founded by Robert Stevens in 1994, offers round the clock technical support on most any computer problem at flat rate prices. Their clients include celebrities such as Larry King, The Rolling Stones, Ice Cube, and Cindy Margolis. Diversity Best Buy received a 100% rating on the Corporate Equality Index released by the Human Rights Campaign starting in 2004, the third year of the report. Criticisms Best Buy has many critics of the way they do business. For instance, Best Buy has been accused of bait and switch tactics, advertising a product and then refusing to sell it at the advertised price. They have been accused of being outrageously pushy in the promotion of extended warranties (called Performance Service Plans or PSPs by Best Buy), often lying or misrepresenting the terms. A consumer advocacy website targeting Best Buy, BestBuySux.org, has received thousands of letters from disgruntled employees and customers, and ranks among the most popular consumer advocacy websites on the Internet. In late November 2004, Dell ran an advertisement claiming Best Buy wishes to 'fire' 20% of its customer base. The advertisement was based on an article in Wall Street Journal with the company's CEO, Bradbury Anderson. Past Slogans - "Turn on the Fun"
- "Thousands of Possibilities, get yours, Best Buy."
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