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BabychamBabycham (Trade name) is a light, sparkling perry invented by Francis Showering, a brewer in Shepton Mallet in Somerset. Launched nationally in the UK in 1953, the drink was possibly the very first 'alcopop', marketed with pioneering television advertisements to appeal to women. Popular through the 1960s into the 1970s, the brand's appeal waned with the rise of wine and ready-mixed spirit drinks. The current owners are trying to reverse this, with some success, following the reinstatement of its leaping fawn trademark, a giant version of which used to adorn the Shepton factory where it is produced.
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