american family association

The American Family Association (AFA) is a conservative, fundamentalist Christian non-profit organization founded in 1977 by Rev. Donald Wildmon as the National Federation for Decency. The AFA is headquartered in Tupelo, Mississippi. According to their Web site, the AFA "represents and stands for traditional family values, focusing primarily on the influence of television and other media—including pornography—on our society." The AFA has a long history of activism by organizing its members in boycotts and letter-writing campaigns aimed at promoting socially conservative values in the United States. As of March 2004, it is promoting boycotts of Abercrombie & Fitch ("Use of softcore pornography in company catalogs"), Movie Gallery ("distributor of pornographic videos"), the Walt Disney Company ("Support for the pro-homosexual agenda through corporate practices"), and Kmart ("Sale of adult-rated music CDs"). It has previously had successful campaigns that include, in 1990, pressurising Blockbuster Video not to stock films that carried the recently introduced NC-17 rating. The AFA failed in 2000, however, in an attempt to persuade Congress to eradicate the National Endowment for the Arts for funding a controversial book by Robert Clark Young. In March of 2004, the AFA filed suit in an attempt to prevent the city of Seattle, Washington from recognizing same-sex marriages. (see Same-sex marriage in the United States).

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