communicating, communication - the activity of communicating; the activity of conveying information; "they could not act without official communication from Moscow"

arm-twisting - persuasion by the use of direct personal pressure; "some gentle arm-twisting produced the desired result"; "no amount of arm-twisting will get me to agree"

dissuasion - persuasion not to do something; the act of talking someone out of an intended course of action

canvassing, electioneering, bell ringing - persuasion of voters in a political campaign

exhortation, incitement - the act of exhorting; an earnest attempt at persuasion

proselytism - the practice of proselytizing

sloganeering - persuasion by means of empty slogans

prompting, suggestion - persuasion formulated as a suggestion

weapon, artillery - a means of persuading or arguing; "he used all his conversational weapons"