marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"

subject matter, content, message, substance - what a communication that is about something is about

buildup - highly favorable publicity and praise; "his letter of recommendation gave her a terrific buildup"

public relations, PR - a promotion intended to create goodwill for a person or institution

blurb, endorsement, indorsement - a promotional statement (as found on the dust jackets of books); "the author got all his friends to write blurbs for his book"

book jacket, dust cover, dust jacket, dust wrapper - a paper jacket for a book; a jacket on which promotional information is printed

ballyhoo, hoopla, hype, plug - blatant or sensational promotion

sales pitch, sales talk, pitch - promotion by means of an argument and demonstration

ad, advert, advertisement, advertising, advertizement, advertizing - a public promotion of some product or service

sales promotion - promotion that supplements or coordinates advertising