disgrace, ignominy, shame - a state of dishonor; "one mistake brought shame to all his family"; "suffered the ignominy of being sent to prison"

derogation, disparagement, depreciation - a communication that belittles somebody or something

assassination, blackwash, character assassination - an attack intended to ruin someone's reputation

malignment, smear, vilification - slanderous defamation

libel - a tort consisting of false and malicious publication printed for the purpose of defaming a living person

slander - words falsely spoken that damage the reputation of another

name calling, names - verbal abuse; a crude substitute for argument

epithet, name - a defamatory or abusive word or phrase; "sticks and stones may break my bones but names can never hurt me"