good will

Noun	1.	good will - a disposition to kindness and compassion; benign good will; "the victor's grace in treating the vanquished" goodwill, grace good nature - a cheerful, obliging disposition
	2.	good will - (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets) goodwill accounting - a system that provides quantitative information about finances intangible, intangible asset - assets that are saleable though not material or physical
	3.	good will - the friendly hope that something will succeed goodwill friendliness - a feeling of liking for another person; enjoyment in their company

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