cleaner, cleanser, cleansing agent - a preparation used in cleaning something

chemical compound, compound - (chemistry) a substance formed by chemical union of two or more elements or ingredients in definite proportion by weight

glycerinated gelatin - a gelatinous preparation made from gelatin and glycerin and water; used as a base for ointments and suppositories

nebula - a medicinal liquid preparation intended for use in an atomizer

polish - a preparation used in polishing

smelling salts - a pungent preparation of ammonium carbonate and perfume; sniffed as a stimulant to relieve faintness

creating by mental acts - the act of creating something by thinking

approach, plan of attack, attack - ideas or actions intended to deal with a problem or situation; "his approach to every problem is to draw up a list of pros and cons"; "an attack on inflation"; "his plan of attack was misguided"

framing - formulation of the plans and important details; "the framing of judicial decrees"

sentimentalism - a sentimental expression or idea

expressive style, style - a way of expressing something (in language or art or music etc.) that is characteristic of a particular person or group of people or period; "all the reporters were expected to adopt the style of the newspaper"

honorific - an expression of respect; "the Japanese use many honorifics"

archaicism, archaism - the use of an archaic expression

boilerplate - standard formulations uniformly found in certain types of legal documents or news stories

colloquialism - a colloquial expression; characteristic of spoken or written communication that seeks to imitate informal speech

idiom, parlance - a manner of speaking that is natural to native speakers of a language

Americanism - an expression that is characteristic of English as spoken by Americans

Anglicism, Briticism, Britishism - an expression that is limited to English as spoken by Englishmen (especially as contrasted with American English)

choice of words, phraseology, wording, phrasing, verbiage, diction - the manner in which something is expressed in words; "use concise military verbiage"- G.S.Patton