attractiveness - a beauty that appeals to the senses

siren call, siren song - the enticing appeal of something alluring but potentially dangerous; "he succumbed to the siren call of the wilderness"

winsomeness - childlike charm or appeal

speech communication, spoken communication, spoken language, voice communication, oral communication, speech, language - (language) communication by word of mouth; "his speech was garbled"; "he uttered harsh language"; "he recorded the spoken language of the streets"

conjuration, incantation - a ritual recitation of words or sounds believed to have a magical effect

hex, jinx, whammy, curse - an evil spell; "a witch put a curse on his whole family"; "he put the whammy on me"

object, physical object - a tangible and visible entity; an entity that can cast a shadow; "it was full of rackets, balls and other objects"

amulet, talisman - a trinket or piece of jewelry thought to be a protection against evil

fetich, fetish, voodoo, juju, hoodoo - a charm superstitiously believed to embody magical powers

hold - hold the attention of; "The soprano held the audience"; "This story held our interest"; "She can hold an audience spellbound"

appeal, attract - be attractive to; "The idea of a vacation appeals to me"; "The beautiful garden attracted many people"

work - gratify and charm, usually in order to influence; "the political candidate worked the crowds"

glamour, hex, jinx, witch, bewitch, enchant - cast a spell over someone or something; put a hex on someone or something

control, command - exercise authoritative control or power over; "control the budget"; "Command the military forces"

protect - shield from danger, injury, destruction, or damage; "Weatherbeater protects your roof from the rain"

persuade - cause somebody to adopt a certain position, belief, or course of action; twist somebody's arm; "You can't persuade me to buy this ugly vase!"

magnetise, mesmerise, mesmerize, spellbind, magnetize, bewitch - attract strongly, as if with a magnet; "She magnetized the audience with her tricks"