direct mail - advertising sent directly to prospective customers via the mail

preview, prevue, trailer - an advertisement consisting of short scenes from a motion picture that will appear in the near future

promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution

advertorial - an advertisement that is written and presented in the style of an editorial or journalistic report

mailer - an advertisement that is sent by mail

newspaper ad, newspaper advertisement - a printed advertisement that is published in a newspaper

commercial, commercial message - a commercially sponsored ad on radio or television

broadsheet, broadside, circular, flyer, handbill, throwaway, flier, bill - an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"

teaser - an advertisement that offers something free in order to arouse customers' interest

top billing - the advertisement of a star's name at the top of a theatrical poster