direct mail - advertising sent directly to prospective customers via the mail

preview, prevue, trailer - an advertisement consisting of short scenes from a motion picture that will appear in the near future

promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution

advertorial - an advertisement that is written and presented in the style of an editorial or journalistic report

mailer - an advertisement that is sent by mail

newspaper ad, newspaper advertisement - a printed advertisement that is published in a newspaper

commercial, commercial message - a commercially sponsored ad on radio or television

broadsheet, broadside, circular, flyer, handbill, throwaway, flier, bill - an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"

teaser - an advertisement that offers something free in order to arouse customers' interest

top billing - the advertisement of a star's name at the top of a theatrical poster

listen - hear with intention; "Listen to the sound of this cello"

fixate - pay attention to exclusively and obsessively; "The media are fixating on Princess Diana's death"

hint, suggest - drop a hint; intimate by a hint

concern, pertain, bear on, come to, touch on, refer, relate, touch - have to do with or be relevant to; "There were lots of questions referring to her talk"; "My remark pertained to your earlier comments"

have in mind, think of, mean - intend to refer to; "I'm thinking of good food when I talk about France"; "Yes, I meant you when I complained about people who gossip!"

commend, remember - mention as by way of greeting or to indicate friendship; "Remember me to your wife"

speak of the devil - mention someone's name who just then appears

remember - mention favourably, as in prayer; "remember me in your prayers"

quote, cite - refer to for illustration or proof; "He said he could quote several instances of this behavior"

touch on - refer to or discuss briefly

invoke, appeal - cite as an authority; resort to; "He invoked the law that would save him"; "I appealed to the law of 1900"; "She invoked an ancient law"

namedrop - refer to people that one assumes one's interlocutors admire in order to try to impress them

bring up, raise - put forward for consideration or discussion; "raise the question of promotions"; "bring up an unpleasant topic"

drag up, dredge up - mention something unpleasant from the past; "Drag up old stories"

cross-refer - refer from one entry to another, as in catalogues, books, and lists